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FoodTech Fruits and Vegetables Plant-based Foods Startups Webinar

Why the Netherlands? With Willicroft, Farmforte and OostNL

On September 14 (4pm CET), ScaleUpNation is hosting a webinar on why innovative companies around the world choose the Dutch market to expand their business. We’ve invited 3 speakers to share their expertise from different perspectives – both as scale-up CEOs, and as the local partner:

Brad Vanstone, founder and CEO of Willicroft
Charles Ojei, director of Farmforte
Hilco Beeks, Food&Health advisor at OostNL

We’ll moderate a discussion on the specific challenges that new entrants to the Netherlands face, how to navigate cultural differences, and what advice they have to offer to others considering entering the Dutch market. There will be time for Q&A at the end of the session, with the speakers and our scaling experts.

About Willicroft

When Brad shifted to a plant-based diet a few years ago, he saw one big opportunity – creating cheese that would be on par with the existing meat and milk replacements. Combining age old techniques with a more planet-friendly ingredient base, Willicroft’s plant-based product line can be found at Albert Heijn stores across the Netherlands.

About Farmforte

Farmforte is a Nigerian company that grows and sources a wide range of fruits, vegetables, and grains across Africa to customers in Europe. Founded in 2012, it now employs 300+ people in international locations. The team strategically selected the Netherlands to expand its operations and get a foothold in European markets.

About Hilco and OostNL

Oost NL is the regional business development and investment agency in the eastern region of the Netherlands. It helps foreign companies setting up their European activities in the region, by connecting them to relevant networks and business partners, and facilitating investment opportunities. As advisor in the fields of Food & Health, Hilco supports international companies in those sectors establish/expand their business in Europe.

About ScaleUpNation

Climate change, population growth, and access to healthcare are among the great societal challenges of our time. These challenges create an opportunity for new solutions to protect the planet and improve people’s wellbeing. And this provides the drive for new enterprises to deliver innovative products and business concepts that combine planet, people and profit.

ScaleUpNation is on a mission.

A mission to significantly increase the number of impact-oriented scale-ups in the world. To this extent the ScaleUpNation team develops and delivers tools, masterclasses and carefully crafted interventions through which they build long term relationships with scale-up teams.