Food and Agribusiness

Food Recall – Managing crisis without losing credibility?

Food recalls are a series of corrective actions that remove potentially unsafe products from the distribution channel, store shelves and consumers’ kitchen to prevent public health. Food recalls have different classes and usually done when there is a remote or reasonable probability that eating the food will cause health problems or death.The main causes of Food Recalls are Allergens like milk, peanuts, eggs, wheat (gluten) and Microbiological contamination like E. coli, Listeria, Salmonella, Staphylococcus. Lost revenues due to food recalls includes a missed opportunity to sell the products, cost of discarded products, business interruption, customer reimbursement and the biggest one is loss of credibility among the consumers.

Key information to communicate with regulatory authorities in case of a food recall is the name of the company, contact details, name of the product, batch identification codes, date marks, amount of product in the market, distribution details, nature of food safety risk and consumer advice.

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