Food and Agribusiness

Is AgTech Making it to the Farm?

According to AgFunder, over $6.5 billion was invested in agtech companies in 2019. If you see the current situation, the technology is out there for farmers for the next five years, anywhere in the world. But most agtech companies don’t go far enough to help customers fully integrate the technology into their operations. To utilize them more, there’s the cultural aspect of these farming organizations. And that’s the challenging piece and nobody’s addressing that. Startups want to sell their technology and train one or two people and, and that’s it. But if you have one or two people in an organization using a technology, it’s not being utilized anywhere near as much as it could be. This clearly states that the agriculture sector is not lacking technology as such, but its adoption in particular.

Read more at CaliforniaAgToday

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