Today’s increasingly sophisticated and knowledgeable consumers are demanding ones. They want their food to be clean, transparent, fresh and sustainable. They’re looking for high-quality food that has been grown and raised in environmentally friendly and animal humane ways. Those traits are all identified with organic, and organic sales have reached unprecedented levels around the world. In the U.S., the organic market in 2018 broke through the $50 billion market for the first time, hitting a record $52.5 billion, according to the Organic Trade Association’s 2019 Organic Industry Survey. Market analysts say the importance of the Organic seal on new food products will likely increase as consumers want to ensure that these new claims are also building upon the organic standards.
Read more at Organic Report